Since brochures are a powerful marketing tool, they should be made in the way that the reader wants to use the services and products that one specific company advertises. In the end, a good brochure should be able to influence the thought of the target market in the way that the company wants. Since the target market is the main concern of one business, it should be affected in the way that gains a positive impression over one company and the products and services it is advertising.
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